iHeartMedia’s Fort Myers/Naples radio stations specialize in effective advertising campaigns. Here’s what businesses say about working with iHeartMedia.
Saint Francis Xavier Catholic School
Situation:
Saint Francis Xavier Catholic School holds Open Houses to attract new students. The school wanted to advertise the Open Houses to attract parents of potential new students to attend the Open Houses.
Objective:
Create attendance of parents of potential new students at Open House.
Campaign:
A two-tier marketing campaign was created consisting of a SLATE Digital Campaign that incorporated specific and detailed geofencing targeting, as well as an on-air campaign on two iHeartMedia radio stations.
Results:
The school office received many phone calls requesting more information about the school and Open House. Attendance at the Open House was “much higher than past open houses” (per the client) and a total of 64 new students enrolled as a result of attending the Open House.
King Law
Situation:
Local personal injury law firm looking to expand their client base. Already a heavy television advertiser, the firm has maximized it reach and viewership with an older demographic and was looking to reach a younger and more mobile market.
Objective:
Create awareness of their services by targeting specific listener demographics on air/on line/on site.
Campaign:
The client uses a high frequency targeted campaign of 15-second announcements across the iHeart platform to reach adults 25-49 year old adults. This includes the iHeart streaming platform and integrating into several on site and live events each year.
Results:
King Law has been a consistent advertiser over the last four years. Their call volume and case load has increased each year they have been with iHeart.
Victory Layne Chevrolet
Situation:
Hometown Chevy dealer looking to increase exposure within the community by getting involved with concerts and community events away from the dealership.
Objective:
Create sponsorship and experiential opportunities for the dealer in order to bring the product line out TO the consumer in a fun, non-intrusive environment.
Campaign:
Created a title sponsorship for a station event, New Cats of Country, which allowed the dealer to place a vehicle directly on the stage of the indoor event, as well as additional experiential opportunities outside the venue as attendees arrive with a full display of vehicles and staff on hand to answer questions and for product demonstrations. Dealer is included in all the on-air, online, and social marketing as well.
Results:
Victory Layne Chevrolet loves the program so much they’ve continued as our title sponsor now for 8 consecutive years (and counting).
Sam Galloway Ford
Situation:
Ford dealer looking for ideas on how to effectively reach a large portion of the market on a weekly basis to remain top of mind within the community.
Objective:
Find high frequency campaign using short length units to stay in front of listeners on a consistent basis.
Campaign:
Annual Total Weather Network Naming Rights campaign, including approximately 15 sponsorships per day on each of the 4 iHeartMedia stations in Fort Myers… a total in excess of 425 sponsorships per month. “From the Sam Galloway Ford Weather Center; Who Can? Sam Can. Sam Galloway Ford.” The dealer is also included within the station website weather page, via Run of Site/Share of Voice banner ads, and monthly Home Page Takeovers/Pushdowns.
Results:
Sam Galloway Ford loves the high frequency campaign and has renewed the program for a third consecutive year.
Suncoast Beverage
Situation:
Suncoast Beverage Sales is the authorized distributor of Anheuser-Busch products to wholesalers, restaurants, sports lounges, drug stores, the hospitality industry and other popular commercially licensed institutions in Southwest Florida.
Objective:
Create awareness and increase distribution of Anheuser-Busch products.
Campaign:
Suncoast Beverage uses iHeartMedia local events such as Island Hopper Songwriters Festival, Big Ol’ Bonfire, New Cats of Country to expand distribution and enhance brand awareness.
Results:
Suncoast beverage continues to expand their presence and distribution in Southwest Florida thanks in part to the exposure provided to them by iHeartMedia’s local events and concerts.